Town Logo Chosen

[News Desk]

Over the last four months the Town of Matthews has conducted research on who its citizens are, who is visiting the Town and how to attract businesses to the Town - all part of a Branding Initiative. Hundreds of youparticipated in the process and we want to thank you! Your input was valuable.

The research has been completed and has been implemented into a branding strategy which includes the Town's first logo. Branding is a comprehensive way of taking the strengths and uniqueness of our Town and utilizing this information in our economic development and marketing efforts. Town Board members have cited economic development, maintaining quality of life and communicating with citizens as their primary goals.

From your input we have determined that our brand is we are connected. We are connected to each other as a community of people who care for their Town and each other. From an economic development standpoint we are connected to interstates, railroads, and airports. We are in close proximity to the mountains, beaches, and to many key economically viable areas of the U.S. We are in a perfect location for people who want to do business.

Read more...

[Adam Brooks]

So, how much did this cost us?